Map our funnel →
FUNNEL ANALYTICS / PATH MAPPING

Every funnel path, mapped.

A funnel analytics platform that traces every conversion route, every drop-off, and every variant across segment, region, and source. The view your CRM stage report cannot give you.

Map our funnel → See the console
Full path attribution Drop-off pinpointing Variant comparison
workspace / q3-pipeline / funnel-map
SEG: SMB REGION: NA · LIVE
Visit Activate Qualify Convert
heaviest flow secondary flow drop-off branch overall conv 41.6%
Path Explorer
TOP 3
P1
Direct → Pricing → Demo
3 stops · 4,182 sessions
58.4%
P2
Search → Blog → Trial
3 stops · 3,061 sessions
42.1%
P3
Paid → Landing → Demo
3 stops · 2,705 sessions
36.8%
UPDATED 02M AGO STREAMING
214
Distinct paths surfaced
8
Drop-off zones isolated
96%
Path attribution coverage
11x
Faster than stage reports
WHAT GETS MAPPED

Paths, drops, and variants. All three.

Most analytics tools show you a stage funnel and call it done. Funnel Atlas treats your funnel as a graph, with every route, every branch, and every dead end visible side by side.

Paths

Every sequence a user can take from first touch to outcome. Ranked by volume, ranked by conversion, ranked by velocity.

  • Multi-step path tracing
  • Branch volume and conversion rates
  • First-touch and last-touch overlays
  • Path filters by segment and source

Drops

Where users leave, why they leave, and how that compares to your healthy paths. Drop-off branches surfaced as first-class objects.

  • Step-level abandonment counts
  • Time-to-drop distribution
  • Drop reason tagging
  • Recovery-path candidates

Variants

Compare the same funnel across segment, region, and source. See where the variant beats baseline and where it quietly loses.

  • A versus B funnel overlays
  • Cohort and segment slicing
  • Region and source breakdowns
  • Significance scoring per step
INSIDE THE ANALYTICS CONSOLE

The funnel report your CRM cannot draw.

A single workspace for path discovery, drop-off forensics, and variant comparison. Built so analysts and ops leaders share one source of truth.

Funnel Map · SMB / North America
SAMPLE WORKSPACE / READ ONLY
Paths Active
214
↑ 28 vs prior window
Overall Conv
41.6%
↑ 4.2 pts
Largest Drop
38%
↓ Stage 1 to Stage 2
Variant comparison · A / B by segment
baseline variant
MODULE BREAKDOWN

The platform, in three working surfaces.

Pick the surface that matches the question you are answering. Each module shares the same event spine, so a path discovered in one is a slice ready to be tested in the next.

M01 / EXPLORE

Path Explorer

Discovery surface
  • Auto-ranked path discovery
  • Search every step in the graph
  • Save paths as monitored views
  • Export to BI and notebook
BEST FOR / DEMAND ANALYSTS
M02 / DIAGNOSE

Drop Forensics

Recovery surface
  • Step-level abandonment heatmap
  • Time-to-drop curves
  • Reason tagging and clusters
  • Suggested recovery experiments
BEST FOR / GROWTH AND OPS LEADS
M03 / TEST

Variant Lab

Comparison surface
  • Side-by-side funnel overlays
  • Per-step significance scoring
  • Segment, region, source slicing
  • Result snapshots and links
BEST FOR / LIFECYCLE AND CRO TEAMS
SAMPLE WINS

What the map turned up.

Two anonymized engagements where a fresh look at the funnel changed the playbook. Names changed, numbers not.

Case study / Northwind Cloud SMB SAAS
CODENAME / NORTHWIND

The signup funnel had four hidden paths, not one.

Their stage report showed a clean signup-to-activation curve. Funnel Atlas surfaced nine distinct paths with very different conversion behavior. Three of them carried 64% of revenue. The team rerouted onboarding around those three.

The CRM showed us one funnel. The map showed us four. We were optimizing the wrong one for half a year.
VP Growth, Northwind Cloud
9
Paths uncovered
31%
Drop fixed at step 3
+18.4%
Conversion lift on new variant
Case study / Harbor Analytics MID-MARKET
CODENAME / HARBOR

Regional variants beat the global baseline once isolated.

Harbor's global funnel looked flat. Once the team sliced by region in Variant Lab, an EMEA variant was running 24% above baseline while an APAC variant was bleeding mid-funnel. The same product, three different funnels in disguise.

We stopped treating the funnel as one shape. The map made the regional differences impossible to ignore.
Head of Demand Gen, Harbor Analytics
14
Paths uncovered
22%
Drop fixed in APAC slice
+24.1%
Conversion lift on EMEA variant
MAP YOUR FUNNEL

Stop reading stage reports. Start reading the map.

Send us a snapshot of your current funnel. We will respond with three paths your CRM has been hiding and the drop-off zone we would attack first.

Send a snapshot → Walk me through the console